Privacy Policy for Ruku2.com
1. Introduction
Ruku2.com (“we”, “us”, or “our”) is firmly committed to protecting the personal data and privacy of all users who visit and interact with our website and services. We understand the importance of transparency, accountability, and user trust when handling your information. This Privacy Policy outlines the ways in which we collect, use, store, and disclose your personal data, in full compliance with applicable data protection laws and regulations, including the General Data Protection Regulation (“GDPR”) and the California Consumer Privacy Act (“CCPA”).
We treat your privacy with the utmost seriousness and implement robust safeguards to protect all personal information entrusted to us. We ensure the lawful, fair, and transparent processing of personal data at every stage of your interaction with ruku2.com.
2. Scope and Role of Data Controller
This Privacy Policy applies to all personal data collected through the ruku2.com website and related online services. Ruku2.com acts as the “Data Controller” as defined under the GDPR, and the “Business” as defined by the CCPA, for all collections and processing of personal data from users, customers, and visitors of the site.
Should you have any questions about your data or this policy, please contact us at [email protected].
3. Categories of Data We Process
We collect and process the following categories of personal data:
a) Usage Data
We may automatically collect information on how you use the website, including but not limited to your IP address, browser type, language settings, pages visited, duration on pages, session identifiers, and geolocation information. This data is collected through analytics, cookies, and server logs.
b) Account Data
When you create an account on ruku2.com, we may collect your full name, billing and shipping addresses, email address, phone number, and login credentials.
c) Profile Data
We compile data connected to your behaviors and preferences — such as purchase history, favorited items, content interests, and user settings — to personalize your experience and improve service delivery.
d) Communication Data
This includes the content and metadata of email messages, customer support inquiries, online chat communications, and feedback forms you send us or initiate through our platform.
e) Technical Data
Includes data about the devices and technology you use to access ruku2.com such as operating system, device model, screen resolution, and browser configuration.
f) Transaction Data
Relates to your payment method details (excluding full credit card numbers), transaction IDs, order history, delivery address, and confirmation records, processed through secure third-party payment processors.
g) Preference Data
Encompasses your marketing and communication preferences, product interests, survey responses, and opt-in or opt-out designations for newsletters, promotional materials, and alerts.
4. Legal Bases for Processing Personal Data
We rely on a variety of lawful bases to justify our processing of personal data in accordance with Article 6 of the GDPR, including:
– Contractual Necessity: Processing data to fulfill a purchase, deliver services, or respond to account-related queries.
– Legitimate Interests: Processing necessary to improve website functionality, maintain network security, personalize user experiences, and conduct analytics.
– Consent: Where legally required, for marketing messages, cookies, and newsletter subscriptions. You may withdraw your consent at any time.
– Legal Obligations: Where processing is necessary for compliance with applicable laws, tax and accounting regulations, or enforcement of terms.
For California residents, we do not sell personal information as defined by the CCPA.
5. Your Rights
Subject to applicable laws, users may exercise the following rights regarding their personal data:
– Right to Access: You may request a copy of the personal data we hold about you.
– Right to Rectification: You can request correction of inaccurate or incomplete information.
– Right to Erasure: Also known as the “right to be forgotten”, this allows you to request deletion of your data where no legal reasons for retention exist.
– Right to Restriction: You may restrict the processing of certain data under specific circumstances.
– Right to Data Portability: You may request that we provide you or a third party with your personal data in a structured, commonly used, and machine-readable format.
– Right to Object: You may object to data processing on the grounds of legitimate interest or for direct marketing purposes.
To exercise any of these rights, please contact [email protected]. We may need to verify your identity before processing certain requests.
6. Security Measures
We employ industry-standard security practices to safeguard personal data. These include:
– Data encryption in transit and at rest.
– Access control policies that limit access on a need-to-know basis.
– Routine system patching, antivirus protections, and endpoint security procedures.
– Regular employee training on data protection responsibilities.
– Redundant and securely stored backups of data to minimize loss in the event of system failure.
7. International Data Transfers
Whenever your data is transferred outside of the European Economic Area (EEA) or your country of residence, we ensure appropriate safeguards are in place to protect your personal data. For instance, transfers may be governed by Standard Contractual Clauses (SCCs) approved by the European Commission and implemented in contracts with relevant third-party service providers.
8. Data Retention
We retain personal data only for as long as necessary to provide services, comply with legal obligations, and resolve disputes. Specific retention periods include:
– Account Data: Retained for the life of your account and up to 6 years after closure for audit and compliance.
– Transaction Data: Retained for 7 years to comply with financial regulations.
– Usage and Technical Data: Retained for up to 24 months for analytics purposes.
– Preference and Communication Data: Retained until you withdraw your consent or request deletion.
9. Cookie Policy
Ruku2.com uses cookies and similar technologies to enhance your experience, analyze traffic, and deliver personalized content. Categories of cookies may include:
– Essential Cookies: Required for the website to function properly.
– Functional Cookies: Enable site customization and user settings.
– Analytics Cookies: Track user behavior for internal analytics, using tools such as Google Analytics.
– Performance Cookies: Help us measure the performance of campaigns and website usage.
10. Cookie Management and Legal Compliance
By visiting ruku2.com, you are presented with a cookie consent banner that allows you to accept or reject non-essential cookies in accordance with GDPR and CCPA standards.
You may also set your browser to refuse cookies or alert you when cookies are being set. Note that disabling certain cookies may impact website functionality.
California users may additionally request “Do Not Sell or Share My Personal Information” actions and access deeper cookie customization per CCPA regulations.
11. Children’s Privacy
Our services are not intended for children under 13 years of age. We do not knowingly collect, use, or disclose personal data from individuals under the age of 13. If we become aware that we have inadvertently received personal data from a child without parental consent, we will take steps to delete such information promptly.
12. Changes to This Privacy Policy
We reserve the right to modify this Privacy Policy at our discretion as regulatory or operational changes necessitate. Where required by law, we will provide notice of material changes through appropriate channels, including website pop-ups or direct email notifications.
13. Contact Us
If you have any questions, concerns, or complaints about this Privacy Policy, your personal data, or how it is processed, please contact us at:
Email: [email protected]
Website: https://www.ruku2.com
We are committed to ensuring that your privacy rights are upheld and that any issues raised are addressed in a timely, fair, and transparent manner.
Ruku2.com complies fully with all applicable data protection regulations, and users are encouraged to contact us with any privacy concerns regarding their personal information.